The key to effectively promoting your music in today’s music industry is to try new things, learn from the promotions you run, make changes, and fine-tune them to your unique career.
Let’s take a look at some elementary approaches you could be using to promote your music right now.
- Use Social Media the RIGHT Way
We all use social media. If you’re not on Facebook, Instagram and Twitter these days, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music.
Social media is NOT a straight-up marketing platform. It’s really a catalyst for conversation and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways. For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser video of a song.
If you’re out on tour, take photos at the venues or share short videos or photos of the audiences. These things aren’t obviously promotional, but they still let fans know what’s going on.
It’s important to remember, though, that social media isn’t the end-all-be-all when it comes to promoting your music. It can easily become a huge time suck that takes you away from your music if you don’t manage your time properly.
- Promote Your Music and Sell it on Your Website
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. Basically, you want your fans stopping by your website as often as possible. The more often they’re on your site, the more they’re exposed to your albums, merch, and tickets.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour.
- Reach out to Music Blogs
If you want to promote your music, it isn’t just about sharing things with your fans. You also want to reach out to new audiences and convert them to fans. And music blogs are a great way to do that. Bloggers are always looking for fresh, new content, and the cool thing is, there are a ton of smaller blogs that are totally within your reach as an indie artist. Blogs also tend to have a pretty niche following. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like the genre!
Do some research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it as easy as possible for them to cover your story and treat them like people. Remember, it’s all about establishing a relationship.
- Collaborate with Other Musicians
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of a new group of people and grow your fanbase exponentially. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would appreciate your music. Choose to work with bands in a similar genre or with similar fanbase demographics.
Of course, the headline trade strategy we looked at earlier in this article is a great option. But let’s talk about some things you can do online as well.
Obviously, you could also work together on a song or album. Try recording a cover song or two together and release them on your YouTube channels or Facebook pages. The key is to drive your fans to each other. If you create a song or video, link to each other’s website and social channels.
An even more easy-mode option is to just agree to give each other shout-outs on social media. Share each other’s newest track and tell your fans how much you dig it. (Obviously work with artists whose music you actually do dig.) The power of a recommendation is one of the best marketing tools out there.
Your music promotion strategy is going to be something that you refine over time, so don’t get frustrated if things take some time to come together.
The important thing to remember is that you should be taking advantage of all the different promote your music tools you have right here at your finger tips instead of relying on just one thing.