Reach Records films and releases “Everyday,” the latest single to be released from their Summer ’21 Playlist. Lecrae joins Nigerian American singer, Jidenna (“Classic Man”), and UK-based Nigerian Afrobeat star, Limoblaze, and together the three keep the party lit! “Africa is doing it big and has exploded into pop culture – the food, the fashion, the music – we wanted to bring that authentic vibe to the video so I knew we need Limo and Jidenna together to make sure we captured it right,” shares Lecrae.
The authenticity you feel in “Everyday,” comes the vibe on the set and a dual team of film-makers, Joe Gonzales (U.S.) and Jay Affluent (Nigerian) who direct and executive produce the video together.”I went to London to hang out with my boy Limoblaze and we talked about what would make a West African party authentic so you see some Jollof Rice steaming in the pot! I got a little taste of West Africa and can’t wait to tour, hopefully this year!”
Limoblaze, who was previously featured on the Andy Mineo ft Lecrae’s, “Coming In Hot Afrobeat Remix,” shares that his lyrical inspiration for song came from a spiritual place. “Having God in my life feels like a holiday! My life experiences are a testimony of the extra mile that God gives me everyday!”
To stream “Everyday”, click here https://lecrae.lnk.to/Everyday