Purpose is the fourth studio album by Canadian singer Justin Bieber. It was released on November 13, 2015, by Def Jam Recordings and School Boy Records. It serves as the follow-up to Bieber’s third studio album Believe (2012), and it was developed after the release of his compilation album Journals (2013), which saw him move musically in a more R&B direction.
Purpose was nominated for Album of the Year and Best Pop Vocal Album at the 2017 Grammy Awards. “Love Yourself” was nominated for Song of the Year and Best Pop Solo Performance. The album won the American Music Award for Favorite Pop/Rock Album.
To promote the album, Bieber gave several televised interviews and performances, as well as releasing “dance videos” for all of the album’s tracks in a project called Purpose: The Movement (2015).